Lots of people eschew the smaller social network sites in favor of the big networks like Facebook, Twitter and Linked In. Yet before you hop on the Facebook bandwagon, let’s explore a number of the positive facets of smaller networking sites.
Go Where Your Customers Are Online
The key to effective social networking online for organization is to go to the networks where your prospects socialize, conduct business, and network. In case your consumers are all on the smaller networking site, speaking with one another on a specific forum or message board, or hanging out on the popular website, then go there.
Think about it when compared with traditional media. If you’re selling a mass-appeal product including cookware, then direct television spots sound right. Everyone cooks or at least prepares food. That’s the reasons you see a lot of infomercials for products like microwave cooking products, George Foreman grills, pots, pans and other items.
Yet a niche market business like model train hobbyists wouldn’t fare as well through direct television spots unless they were chosen meticulously, say placed within a special on the History channel on the development of the railroads. Why? Because although collecting model trains is a fantastic and popular hobby, it’s not just a hobby shared by everyone. For every person thinking about model trains, there are nine individuals that don’t value them.
Your task being a marketer is to look for the 1 in 10 individual who wants – no, needs – the newest, greatest and finest model trains available.
If we’re talking about social networking rather than direct television spots, the analogy still holds true. Large sites such as Site For Bloggers To Submit Articles do enable you to connect with thousands of people worldwide. You may do this to network or out of curiosity. That’s all fine. But when you’re trying to optimize your time and efforts using social networking for marketing, it pays to discover first in which the 1 person in 10 who needs and wants your product or service is hanging out. Go there, reach know people, and share messages associated with your product or service.
Marketing Through Social Networking Sites
Where do you turn to advertise your products or services once you’re on the social network? Above all, don’t jump right into your sales hype. Nothing turns off potential customers greater than hard-hitting sales pitches before they’ve even gotten to know you.
Social networks are first and foremost about networking. Like in person networking events, you would like to meet, greet, exchange pleasantries and obtain to know people. Then and only then can you introduce stuff you sell or desire to promote. Don’t jump right into the sales hype before you’ve gotten to know someone. That’s about as obnoxious as a sexual come-on in a party when you’ve just met a person. Don’t you would like to know on them first?
Select Which One Perform Best
The last method by which you can tell whether or not small social networking sites are better than large social network sites: test them.
Choose three of your favorite social networking sites. Choose one of the smaller social networks as one of the three. Now start to cultivate your messages and relationships. Develop a beautiful profile and keep on message. Which one works better for you? Where are the leads coming from? One way to set up such a test as a direct marketing test of sorts is to produce a unique URL for each and every social media site profile and direct each URL right into a special landing page on the website. In this way, your website dzffas will give you the response rate for your social media efforts.
The only way to really know which sites work best for your promotional efforts would be to test them. Get going today! There’s virtually no time like the present.